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Qualitative VS Quantitative Research Design

You are at a loss as to when to consider using qualitative research for your study and when quantitative research design is the way to go? Here we give you a breakdown on how, when and what to consider before you choose the design method best suitable for that study.

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QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
It is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problems or helps to develop ideas or hypothesis for potential quantitative research. Qualitative research is also used to uncover trends in thoughts and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-unstructured techniques.  Some common methods include focus groups (group discussions), individual interviews, and participation / observations. The sample size is typically small, and the respondents are selected to fulfill a given quarter. It is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods include various forms of survey: – online surveys, paper surveys, mobile surveys, and kiosk surveys, face to face interviews, telephone interviews, longitudinal studies, websites interceptors, online polls, and systematic observations.
In qualitative research, you usually end up with numbers. Instead, you will describe and analyze a phenomenon using words. Sometimes, qualitative research is used to develop new theory that did not exist before. In quantitative research, you generally end up with data reduced to numbers, which are analyzed using statistics. Frequently, quantitative research is used to support or expand a theory that already exists.

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Qualitative and Quantitative Research

The first thing to do in any research project is to conceive, clarify and write a research question. After composing the research question, you compose a research plan, which includes the research method or methods you think would be best in answering the question.

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