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About Our Secondary Market Research Service

Ours is a full market research firm with capabilities in all aspects of secondary market research. We use secondary research as an effective tool to thoroughly understand a market or a difficult issue, avoid asking respondents questions that may best be answered from more authoritative sources and add clarity to findings received from primary research studies.

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Secondary Market Research

Secondary market research can be conducted in the following areas: mapping provider service areas; obtaining competitive intelligence; supporting sales force territory analyses; identifying high volumes institutions / providers; developing technology adoption services; identifying clinical protocols and guidelines; documenting clinical trial evidence; estimating market sizes and business opportunities; understanding disease states; understanding technology directions.

Conducting Market Research

While conducting market research, we use multiple sources to find the most current and reliable published data. Examples include but are not limited to: national and state hospital discharge databases; federal sources; medical libraries; market research reports produced by third party companies. We also have initiated secondary research that will result in databases that will soon be available to clients by special request. It will be an extensive database which will help our clients to get information which is hard to get. We will charge it a small nominal fee.

Advantages of Secondary Market Research

Advantages of secondary market research are vast. When we use this method, it is time and cost effective. Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at a lesser cost through secondary sources. Data collected by governments and other institutions is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting. Secondary market research at times act as a basis for primary research. It gives an idea to an organization about effectiveness of primary research. From this data, one can form an hypothesis and can evaluate the cost and effort required to conduct own surveys. One can also note down issues which are not covered from secondary research and, need to be addressed through primary research.

Don’t hesitate to contact our services for secondary market research help!