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Big Data and Analytics Interactions

Big Data And Analytics Interactions

Big data and analytics has been prevalent in how businesses monitor their outcomes, as well as how they set about achieving targets and solving problems. But the future of big data 2015 is going to be less about grabbing hold of every scrap of data possible, and instead more about confining the relevant data and using it to deliver more actionable insights.

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Until now, too many organisations have felt the need to gobble up all kinds of data. This has become more problematic as time has gone on, with much of the data useless and the methods obsolete. It led to what has been described as a ‘trough of disillusionment.’ And if you’ve been guilty of the same gluttonous ways, you’ll have experienced a whole trough of disappointment.

Indeed, some critics have suggested that big data has been nothing more than a hype so far, but 2014 was a real learning curve for big data and business data analysis. 2014 saw the necessary infrastructure implemented. It was the year of foundations. Mobile data had to be welcomed by businesses, as the changing landscape of business could no longer be ignored. A variety of data was coming at companies from all angles, but rather than dismiss some of it, they decided to analyse it all.

The key is how you use all this big data and analytics. Or rather, how you filter some of it out. How you take only what you need.

Big Data 2015

Big data 2015 will see businesses be much more selective about which data they mine and analyse. Businesses will only concentrate on the necessary data that is needed to help them attain their business outcomes. We can hardly blame executives for ‘getting it wrong’ in 2014; after all, there was a demand to keep up with what everyone else was doing. Implementing new means of collecting data and joining the mobile bandwagon was never going to be easy for any company. But big data 2015 will see things settle down a little. The future of big data is very much advanced data. Sophisticated data.

For example, instead of amassing a horde of data from a variety of sources, businesses will be able to narrow their outlook. This will not only save time, but will also save them from analysing redundant data. Relevant little bits of information are what is needed. In other words, the fat will either be trimmed – or merged. Merging data is hugely productive; it saves time, and helps businesses see more clearer business outcomes.

Visualisation and dashboarding will, as an example, merge. Instead of being sold as separate categories, visualisation and dashboarding will become one. Moreover, the old relational infrastructure will merge together with their new big data platforms. Integration technology will allow this marriage to happen seamlessly as part of the future of big data and analytics. The mashing together of data and platforms leads to better, more actionable insight. It leads to the solving of complex problems.

The Future Of Big Data

Of course, critics of big data 2015 will no doubt suggest that 2015 will not be the year of universal success. But this is when the wheels are set in motion. 2015 will be the year organisations begin to make the changes which will eventually yield a plethora of problem-solving data. This will present a timely boost to the economy. Big data and analytics will no longer be a hindrance to a business, but will soon prove their overriding worth and value.

Read abouth the future of big data today!