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What Is Qualitative Data Collection?

Qualitative data as well as quantitative data collection is diverse given that this includes any information that can be collected and captured that is not numerical in nature. What is qualitative data collection? When it comes to data collection, you should be able to recognize which procedures will garner you most productive. Inaccurate qualitative data collection and analysis could create an impact to the quality of your study and lead you to invalid results. Here are some major categories of qualitative data collection and analysis:

statistical data analysis schema
  • In depth interviews – this includes individual and group interviews in which the data can be recorded using stenography, audio and video recording or written notes. This type of qualitative data collection and analysis is a form of direct observation and interaction. Interviews are also very common method of data collection in qualitative as this involves using questionnaires and surveys. The main purpose of interviews is to inquire towards the ideas of your respondent about a specific situation or phenomenon.
  • Direct Observation – this is another primary data collection which can be very broad and diverse. The main difference between direct observation and interview is that the former does not actively questions the respondent. This is widely used in field research where you live with another culture or context during a period of time as to effectively illustrate various aspects of your subject. In this primary data collection, data can be recorded using audio, video, stenography, pictures and drawings.
  • Written Documents – this qualitative data collection and analysis refer to documents that vary from newspapers, magazines, books, transcripts, conversations, reports, websites, journals, etc. Written documents are analyzed effectively using content analysis.

Qualitative data collection and analysis is crucial in evaluation and to understand the differences of perception in your respondents. There are numerous primary and secondary data collection methods that you can use in order to improve the quality of your research. By selecting the best data collection method, you can generate accurate and useful information and data which will strengthen the quality of your overall study. In these, primary and secondary data collection methods they are characterized using following attributes:

  • Open ended and are less structured
  • Rely mainly on interactive interviews in which respondents may be interviewed numerous times for follow up or clarify concepts
  • They use triangulation as to increase the reliability of your findings; using numerous data collection methods to guarantee authenticity and accuracy
  • Findings are not generalized to specific population but focus on getting general patterns on different studies but with the same issue

No matter what kind of data is involved and gathered in your data collection or what types of data collection methods in quantitative research you use, the entire process takes a great deal of time and expertise. You should be able to record accurately and systematically. For those who have a hard time with qualitative data, make sure that you access help from professionals. Don’t know what is qualitative data collection and how to get credible data?

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